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Laser Sharp Images - Creating a New Logo Design

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What goes into creating a New Logo Design? A new logo design is the visual substance of what your business represents. When you look at the Coca-Cola swoosh or the bite in the Apple Corporation logo, these symbols encompass the idea behind these individual companies. A great company logo design can entice possible customers and is the ultimate "first impression" for your business. A great logo creates loyalty from your customers, brings your business credibility, and upholds your identity within the logo itself. With Laser Sharp Images - Pasco Graphic and Website Design We work with the most current software packages, and have the skills to work with you to create a great new logo for your business

Software Packages and Logo Types

Logo file formats can be grouped into two fundamentally different types. These are vector images and bitmapped images. Logos are normally created using software packages such as CorelDRAW® (*.cdr) or Adobe Illustrator® (*.ai) and saved as a vector image in the native format.

Vector images

These images are described mathematically in terms of curves and vectors. This allows them to be scaled (and printed) to any size with no loss in resolution. Examples of vector formats include:

Text Only (Logotype)

These have very little or no graphical component. The company name is the dominant feature of the logo. These can make extremely effective logos. Well known examples include CNN and Virgin.

Graphics Only

The graphics may represent the company or its business in some meaningful way or may be non-specific in nature. Such graphics often tend to look simpler and more striking. The Nike Swoosh is a classic example. An abstract logo really doesn't associate with a company until the company shows its customers what they are about... then the symbol becomes apparent! Ultimately, your customers should be able to tell what you do just by seeing your logo!

Text and Graphics (Combination)

These place equal emphasis on text and graphics. This is the most common type of logo.

Illustrative Logo

This style is often characterized by complex artwork produced with any number of colors. Logos with detailed illustration sometimes don't look good when printed at small scales.

Corporate logo colors

There are two color printing systems that are used by professional print shops. They are known as the Process Color System and Spot Color System.

Process color system

This printing system is often called 4-Colour Printing or CMYK. This method of printing involves the mixing of four colors (Cyan, Magenta, Yellow and Black) to produce almost any color. Images are split into four color component plates. When combined they result in an image with a very high level of color accuracy.

This system is best suited to images that contain a large number of different colors, such as photographs. Its main advantage is that the cost is independent of the number of colors. One disadvantage of CMYK can be reduced color consistency. The actual colors printed may vary between images, depending on the ink and paper used and other factors.

Spot color system

Spot Color Printing makes use of a specific range of colors. Unlike the process color system, colors are premixed. There are a number of spot color systems, but the most common is the Pantone Matching System (PMS). The range of Pantone colors are defined by a code and are usually displayed in swatch books, similar to household paints.

This method is recommended if you require images to be printed with very high levels of color consistency. The disadvantage is that printing costs increase with the number of colors to be printed. Generally speaking, spot color printing is more suitable for images with fewer than 4 colors.

(Remember that Pantone colors may appear slightly different when displayed on computer monitors. If you require a precise color then you should choose them from a swatch book.)

File Formats

Encapsulated Postscript (*.eps)

This format is the industry standard for printing. It is readable by both PC and Macs.

Adobe Illustrator® (*.ai)

This format serves as a 'source file' for your logo design, in that it can be used to generate other formats including EPS and bitmaps. It is important to keep a copy of your logo in this format.

GIF (Graphics Interchange Format)

GIF images can show a maximum of 256 colors. For this reason they are not suitable to display photographs. GIFs use lossless compression which is especially effective with simple images that contain large repetitive areas.

Bitmapped images

Bitmaps are images composed of a grid of individually colored squares (pixels). When viewed at an appropriate resolution the grid appears smooth. Unlike vector images, bitmaps cannot easily be rescaled without any loss in resolution. Resizing bitmaps usually results in a pixilated (jagged) effect. Bitmaps can be found on the web in a range of formats.

JPG/JPEG (Joint Photographic (Experts) Group)

This type of bitmap is well suited to photographs or complex images, due to its lossy compression. This form of compression takes advantage of the fact that the eye cannot distinguish between very similar colors.

PNG (Portable Network Graphics)

PNG bitmaps are similar to GIFs in that they also employ lossless compression. However, PNGs can display full color images, unlike the 256 colors of GIFs.

TIFF (Tagged Image File Format)

These are usually high resolution (300 dpi) images that are used in word processed documents.

Animated logos

Laser Sharp Images can animate your organizations' logo to add that extra spice to your web site or presentations. An animated logo not only attracts the viewers attention but can also be used to quickly deliver to prospects, the message from your organization, thus build your brand. Animated logos can be created in 2D or 3D and can contain complex special effects, music, interactivity and much more. The animated logo is delivered as a Flash file or an animated gif - or both!

Convert your logo to a font

If you use your logo in several different documents it is better to include it as a font which will keep the file size small and provide better resolution in print. This is a True Type Fonts.

Are you ready to create a great new Corporate Logo? Contact Laser Sharp Images - Pasco Graphic and Website Design Branding and Identity Specialists through our general contact form!'

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