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Search engine optimization (SEO) is the process of optimising and promoting a website over the Internet for top rankings in search engines.

A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process as well as off page factors, such as the number of links you have to your website.

This work needs to be done on an ongoing basis to improve your search engine rankings, Google especially is always looking for fresh content as well as links to your site from established third parties and well respected websites.

How to get a high ranking?

As well as having a well optimised and well designed website here are some of the current known facts that will assist your website in obtaining better rankings:

Search Engine Optimization

Search engines are an all important aspect of any successful website. Search Engine Optimization (SEO) is actually a technique employed in a Search Engine Marketing strategy. Search Engine Optimization occurs in two stages, the build stage and the maintenance stage. When a site is first built important considerations must be taken into account by the web designer to make sure the site is built in such a way as to appeal to the search engines. Creating an optimized website design requires careful attention to search engine requirements and structural details. The maintenance stage involves consistant monitoring of the site's performance on the search engines and the performance of the website's competitors. Search Engine Optimization in the maintenance stage can involve making structural changes to the website and adding new pages and content to the site to give the search engines more meat to feed on.

Content is King

The name of the game in Search Engine Optimization or SEO, and effective Search Engine Marketing is content. Content is text on pages, graphics, flashy animations and all of that are fantastic for your visitors who are probably visually driven but search engines need text, it is the only thing that they understand. Fox Development assists our customers by helping to develop meaningful keyword focused content as part of our Search Engine Optimization services and overall Search Engine Marketing strategies. We have the experience in technical and editorial writing as well as a background on the workings of search engines and best practices crucial to the writing of content that is both useful for visitors and friendly to search engines.

Realities of Search Engine Optimization

There are a great many myths and misconceptions about search engine optimization. We are committed to helping our customers understand the ideas behind search engine optimization and have created a page with some information to help you better understand how search engine optimization can help your business. Check out one of our articles now about what you can really expect from search engine optimization.

What Can Search Engine Optimization Not Do?

One thing that search engine optimization cannot do is make your website sky rocket to the top of the charts. There are many companies out there that promise to make your website #1 in weeks or some even promise days, the sad thing is that this is possible... kinda. Search engines, just like people can be duped and taken advantage of and while it is getting more difficult all the time, it is still possible. The trouble is that you may make it to number 1 by using this type of service, but then when the search engine discovers what's going on, your domain will be black listed from their database and once that happens, it's time to buy a new domain name if you ever want to have any hope of getting on a search engine again... ever. Another way that these services move your site to number 1 is by including your site in link farms. This method is practically useless and generally never leads to hits on your site but helps increase the value of domain names that the link farmer will later sell. Finally, another method that will make you number 1 for sure is for the optimizer to use unpopular key words on your site. Your site will perform very well when someone enters one of these key words, because the key word will be one that is rarely used.

How Will Optimizing My Site Help Me Get Customers?

As we said earlier, search engine optimization alone will not help you do much. Search engine optimization is a piece of a larger puzzle that can be called search engine marketing. A good search engine marketing program comprised of: search engine optimization (SEO), pay per click and content management will help! Combining all of these elements helps your business by making your website a more useful tool for your customers and a more attractive data morsel for the search engine spiders. A good campaign will present products and services as specifically and completely as one of your sales people would. Rather than try to list all of your products and services on one page, we break them down into seperate pages, 1 page per product or service, we link related products and services together... all of these things make your site more useful to your customers and help drive them directly to the information that you want them to see and convert that viewer into a customer.

Ethical Methods

If you are unfamiliar with optimization, we should mention that ethical methods for website seo are essential, to ensure that any seo work will have a positive effect on your site, not a negative one.

Over the past few years the search engines have clamped down on various 'non-ethical' methods of optimization, a few such examples include 'keyword stuffing', 'doorway pages' and 'hidden text'. It is important that your optimization company is aware and up to date with all the latest requirements regarding the design and optimization of your site, otherwise rather than having a top ten listing for your site, you may find your site banned.

SEO Results

We continue to lead by example and are always staying ontop with the latest trends and techniques for 'white hat SEO' to that end we are using our own website as a crucible to fine tune our techniques. We chose the host of specific search terms to guage our rankings on. We welcom you to examine out progress on our own climb to that first page results listing.

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Do you desire better search engine ratings? Do you want to make it easier for your potential customers to find you? Contact Laser Sharp Images - Pasco Graphic and Website Design Search Engine Optimization Specialists through our general contact form!'

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