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Laser Sharp Images - Website Design Process

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Great Web Design does not just happen! We have developed the steps for both designer and client to work together to make wonderful web design happen. There are 5 major stages and several more significant milestones. We know this step my step process with make the process as organized and painless as possible.

The Laser Sharp Images - LSI Web Design Process

We've learned through experience, that the absence of creative process leads to a lower quality final product. We increase our creative efficiency by following five stages:

1 Preparation

We'll set-up a meeting/discussion to find out more about your ideas, preferences, company and product. We do not impose our ideas and personal taste onto our clients. Our focus is on helping you develop your vision while analyzing your design requirements.

Needs Assessment — Meet with client to understand business goals.

2 Pre-Design

We go through certain steps to spark inspiration and get our thoughts organized. We might revisit some of our earlier work, visit the art gallery, play around with different images and color palettes or look at how other designers have solved similar problems in the past. Then we start sketching on paper. Nothing is done on the computer yet. This is the time conscious and subconscious mind starts to work on the idea, making new connections and separating unnecessary ideas.

Competitive Research — Find out what the other guys are doing.

Requirements Gathering — Understanding the exact specifications.

3 Concept Finalization

This is the "Eureka" moment all designers spend their days questing after. When it hits, we get our ideas out in rough computer sketches. usually 10-30 sketches. Typically our clients do not see sketches from this phase unless they are interested in working through the process with us.

Proposal — We outline what we think the project should look like, with specific costs and time-frame estimates.

Project Plan Development — Outline all tasks associated with the project, including time-lines, milestones, and approval process.

4 Implementation

At this point we will schedule the third meeting to present 2-3 semi-refined concepts of a specific idea. It is up to you to choose the final concept you want to go with. After all, we are in a partnership with you to find your ideal creative solution. After you've chosen your solution we start refining the idea until it is ready for production. We continue refining the idea until your are 100% satisfied.

Development — Complete all tasks associated with the project, up to and including final client sign-off.

Testing — Entire team tests site to ensure that everything is where it is supposed to be, looks the way it should and works consistently.


5 Follow-Up

The work is not over once the Web Site is launched. We work to refine the Search Engine Optimization, push your ranking to better position over time. We coordinate with you online and offline branding and marketing efforts, and more.

Refinement and Adjustments - We tweak your keywords, SEO, and push your web exposure.

Updates and New pages - Content is king, we work with you to keep your site fresh and growing.

Ongoing support — We stay in touch with our clients to ensure happiness.

Before we meet:

MESSAGE Think about your audience and the message you want to share. Example: I want to inform my customers (men between the ages of 20 and 40) about a new product launch.

CALL TO ACTION What do you want your customers/clients to do when they see your message? Example: I want my clients to call a dedicated 1-800 number to place an order.

BUDGET Your budget will determine the scope of project. Yes, it can be uncomfortable, but we will have to talk about money at some point. To make it easier, don't worry about setting an exact price; instead set a price range. Have a look at the DuvDesign Rate Sheet for guidance on project pricing. Example: I want to spend between $1000 and $2000 on my interactive Flash presentation.

TIMEFRAME Set a realistic due date for your project. Remember, we are definitely going through the 4-steps of the creative process, so "tomorrow" is never an option. If we are working on a print project, you also have to account for printing time; usually 5-7 working days. Example: I would like to mail my invitations in 5-8 weeks.

SAMPLES Do a little research and bring a few samples to our first meeting. Good visuals will help us determine your style and expectations for the project. Example: I like the layout of this GE brochure, but want to incorporate our corporate colors and change the size.

Laser Sharp Images - Pasco Graphic and Website Design Wants you to understand the process of working with us, so we can develope your web presence and get you the results you desire. Contact us through our general contact form!

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Website Design

Every great website starts with a great design. At Laser Sharp Images - Pasco Graphic and Website Design, we don't just design a website for you, we design your website, capturing the essence of who you are as a company.

E-Commerce Design

A website with an appealing design is good, but a website that goes to work for you is even better. Create a cost-effective platform to sell your products anywhere in the world.

Search Engine Optimization (SEO)

You have a website, you like how it looks, and you like what it does, but how do you get your potential customers to find it? Successful search engine optimization ensures your site is in the right place at the right time.

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